Qualitative findings on marketing management practices from Greek ski centers

Author: Priporas Constantinos-Vasilios   Vassiliadis Chris A.   Stylos Nikolaos D.  

Publisher: Emerald Group Publishing Ltd

ISSN: 1352-2752

Source: Qualitative Market Research: An International Journal, Vol.15, Iss.4, 2012-08, pp. : 385-403

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Abstract