The increasing dynamics between consumers, social groups and brands

Author： Kaufmann Hans Ruediger   Loureiro Sandra Maria Correia   Basile Gianpaolo   Vrontis Demetris  

Publisher： Emerald Group Publishing Ltd

ISSN： 1352-2752

Source： Qualitative Market Research: An International Journal, Vol.15, Iss.4, 2012-08, pp. : 404-419

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