Navigating retail brands for staying alive

Author： Grandhi Balakrishna   Singh Jyothsna   Patwa Nitin  

Publisher： Emerald Group Publishing Ltd

ISSN： 1450-2194

Source： EuroMed Journal of Business, Vol.7, Iss.1, 2012-04, pp. : 66-82

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Retail brands and the theft of identity

By Davies Gary  

International Journal of Retail & Distribution Management, Vol. 26, Iss. 4, 1998-04 ,pp. : 140-146

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consumer shopping value for retail brands

By Carpenter Jason M   Moore Marguerite   Fairhurst Ann E  

Journal of Fashion Marketing and Management, Vol. 9, Iss. 1, 2005-01 ,pp. : 43-53

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Customers' comparative loyalty to retail and manufacturer brands

By Broyles S. Allen   Ross Robert H.   Davis Donna   Leingpibul Thaweephan  

Journal of Product and Brand Management, Vol. 20, Iss. 3, 2011-05 ,pp. : 205-215

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The strategic role of retail brands in British grocery retailing

By Burt Steve  

European Journal of Marketing, Vol. 34, Iss. 8, 2000-08 ,pp. : 875-890

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Do shopping events promote retail brands?

By Leischnig Alexander   Schwertfeger Marko   Geigenmueller Anja  

International Journal of Retail & Distribution Management, Vol. 39, Iss. 8, 2011-06 ,pp. : 619-634

Emerald Group Publishing Ltd

Access to resources Recommend Favorite