Do shopping events promote retail brands?

Author： Leischnig Alexander   Schwertfeger Marko   Geigenmueller Anja  

Publisher： Emerald Group Publishing Ltd

ISSN： 0959-0552

Source： International Journal of Retail & Distribution Management, Vol.39, Iss.8, 2011-06, pp. : 619-634

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Consumer shopping value for retail brands

By Carpenter Jason M   Moore Marguerite   Fairhurst Ann E  

Journal of Fashion Marketing and Management, Vol. 9, Iss. 1, 2005-01 ,pp. : 43-53

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consumer shopping value, satisfaction, and loyalty for retail apparel brands

By Carpenter Jason M.   Fairhurst Ann  

Journal of Fashion Marketing and Management, Vol. 9, Iss. 3, 2005-09 ,pp. : 256-269

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Retail brands and the theft of identity

By Davies Gary  

International Journal of Retail & Distribution Management, Vol. 26, Iss. 4, 1998-04 ,pp. : 140-146

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

An investigation of retail shopping situations

By Morgan Jeffrey J Stoltman Fred W   Anglin Linda K  

International Journal of Retail & Distribution Management, Vol. 27, Iss. 4, 1999-04 ,pp. : 145-153

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Navigating retail brands for staying alive

By Grandhi Balakrishna   Singh Jyothsna   Patwa Nitin  

EuroMed Journal of Business, Vol. 7, Iss. 1, 2012-04 ,pp. : 66-82

Emerald Group Publishing Ltd

Access to resources Recommend Favorite