Exploring the influence of three types of grocery retailer loyalty programs on customer affective loyalty

Author: García-Gómez Blanca   Gutiérrez-Arranz Ana Maria   Gutiérrez-Cillán Jesús  

Publisher: Routledge Ltd

ISSN: 1466-4402

Source: The International Review of Retail, Distribution and Consumer Research, Vol.22, Iss.5, 2012-12, pp. : 547-561

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Abstract