Promoting customer-retailer relationship building: influence of customer trustworthiness of customer loyalty programme marketing

Author： Ha Sejin Stoel Leslie

Publisher： Westburn Publishers Ltd

ISSN： 1475-3928

Source： Journal of Customer Behaviour, Vol.7, Iss.3, 2008-09, pp. : 215-229

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Relationship marketing and customer loyalty

By Ndubisi Nelson Oly

Marketing Intelligence & Planning, Vol. 25, Iss. 1, 2007-02 ,pp. : 98-106

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Does relationship marketing improve customer relationship satisfaction and loyalty?

By Leverin Andreas Liljander Veronica

The International Journal of Bank Marketing, Vol. 24, Iss. 4, 2006-06 ,pp. : 232-251

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Relationship Marketing and Customer Loyalty in a Retail Setting: A Dyadic Exploration

By Too Leanne H.Y. Souchon Anne L. Thirkell Peter C.

Journal of Marketing Management, Vol. 17, Iss. 3-4, 2001-04 ,pp. : 287-319

Routledge Ltd

Access to resources Recommend Favorite

Customer loyalty and customer loyalty programs

By Uncles Mark D Dowling Grahame R Hammond Kathy

Journal of Consumer Marketing, Vol. 20, Iss. 4, 2003-07 ,pp. : 294-316

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Building customer loyalty in online retailing: The role of relationship quality

By Rafiq Mohammed

Journal of Marketing Management, Vol. 29, Iss. 3-4, 2013-02 ,pp. : 494-517

Routledge Ltd

Access to resources Recommend Favorite