How e-CRM can enhance customer loyalty

By Lee-Kelley Liz   Gilbert David   Mannicom Robin  

Marketing Intelligence & Planning, Vol. 21, Iss. 4, 2003-07 ,pp. : 239-248

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The design, implementation and monitoring of a CRM programme: a case study

By Lindgreen Adam  

Marketing Intelligence & Planning, Vol. 22, Iss. 2, 2004-02 ,pp. : 160-186

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Case Study: Creating a single view of the customer for CRM strategy

By Reid Andrea   O'Brien Daragh  

Interactive Marketing, Vol. 6, Iss. 4, 2005-04 ,pp. : 357-365

Palgrave Macmillan Ltd

Access to resources Recommend Favorite

What signifies success in e-CRM?

By Kimiloglu Hande   Zarali Hülya  

Marketing Intelligence & Planning, Vol. 27, Iss. 2, 2009-03 ,pp. : 246-267

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Exploring and explaining SME marketing: investigating e-CRM using a mixed methods approach

By Harrigan Paul   Ramsey Elaine   Ibbotson Patrick  

Journal of Strategic Marketing, Vol. 20, Iss. 2, 2012-04 ,pp. : 127-163

Routledge Ltd

Access to resources Recommend Favorite