![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Author: Palmer R
Publisher: Palgrave Macmillan Ltd
ISSN: 1479-182X
Source: The Journal of Database Marketing, Vol.10, Iss.1, 2002-09, pp. : 71-83
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Product Innovation Case Study: '3' - A Hutchinson Brand
By Adrian Mah
The Marketing Review, Vol. 4, Iss. 2, 2004-05 ,pp. :
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)