Case Section — Innovative marketing strategies after patent expiry: The case of GSK's antibiotic Clamoxyl in France

By Chandon Pierre  

International Journal of Medical Marketing, Vol. 4, Iss. 1, 2004-01 ,pp. : 65-73

Palgrave Macmillan Ltd

Access to resources Recommend Favorite

Surviving patent expiration: strategies for marketing pharmaceutical products

By Agrawal Madhu   Thakkar Nimish  

Journal of Product and Brand Management, Vol. 6, Iss. 5, 1997-05 ,pp. : 305-314

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

QFD strategy house: an innovative tool for linking marketing and manufacturing strategies

By Gonzalez Marvin E   Quesada Gioconda   Mueller Rene   Mora-Monge Carlo A  

Marketing Intelligence & Planning, Vol. 22, Iss. 3, 2004-03 ,pp. : 335-348

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A tale of two cities — A commentary on historic and current marketing strategies used by the Liverpool and Glasgow regions

By Hudson Martin   Hawkins Nick  

Place Branding, Vol. 2, Iss. 2, 2006-04 ,pp. : 155-176

Palgrave Macmillan Ltd

Access to resources Recommend Favorite

Innovative marketing in SMEs

By O'Dwyer Michele   Gilmore Audrey   Carson David  

European Journal of Marketing, Vol. 43, Iss. 1-2, 2009-02 ,pp. : 46-61

Emerald Group Publishing Ltd

Access to resources Recommend Favorite