The need for a new go-to-market strategy in Europe: How to survive and thrive in the new more complex healthcare marketplace

Author: Wadman Robert   Hütt Rodrigo  

Publisher: Palgrave Macmillan Ltd

ISSN: 1479-1897

Source: International Journal of Medical Marketing, Vol.4, Iss.2, 2004-04, pp. : 154-162

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Abstract