The need for a new go-to-market strategy in Europe: How to survive and thrive in the new more complex healthcare marketplace

Author： Wadman Robert Hütt Rodrigo

Publisher： Palgrave Macmillan Ltd

ISSN： 1479-1897

Source： International Journal of Medical Marketing, Vol.4, Iss.2, 2004-04, pp. : 154-162

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

From direct to hybrid marketing: a new IBM go-to-market model

By Gandolfo Alessandro Padelletti Franco

European Journal of Innovation Management, Vol. 2, Iss. 3, 1999-03 ,pp. : 109-117

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Niche market strategy for a mature marketplace

By Parrish Erin D. Cassill Nancy L. Oxenham William

Marketing Intelligence & Planning, Vol. 24, Iss. 7, 2006-12 ,pp. : 694-707

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Reinventing marcom for the new marketplace

By Schultz Don E.

Journal of Indian Business Research, Vol. 5, Iss. 1, 2013-03 ,pp. : 10-16

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Measuring Europe 2020: a new tool to assess the strategy

By Pasimeni Paolo

International Journal of Innovation and Regional Development, Vol. 4, Iss. 5, 2012-09 ,pp. : 365-385

Inderscience Publishers

Access to resources Recommend Favorite

Connecting innovations with go-to-market initiatives: Micromax Informatics Ltd.

By Basu Sriparna

International Journal of Globalisation and Small Business, Vol. 4, Iss. 2, 2011-09 ,pp. : 127-142

Inderscience Publishers

Access to resources Recommend Favorite