Measuring brand strategy: can brand equity and brand score be a tool to measure the effectiveness of strategy?

By Srivastava R. K.  

Journal of Strategic Marketing, Vol. 17, Iss. 6, 2009-12 ,pp. : 487-497

Routledge Ltd

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The need for a new go-to-market strategy in Europe: How to survive and thrive in the new more complex healthcare marketplace

By Wadman Robert   Hütt Rodrigo  

International Journal of Medical Marketing, Vol. 4, Iss. 2, 2004-04 ,pp. : 154-162

Palgrave Macmillan Ltd

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Measuring psychographics to assess purchase intention and willingness to pay

By Barber Nelson   Kuo Pei-Jou   Bishop Melissa   Jr Raymond Goodman  

Journal of Consumer Marketing, Vol. 29, Iss. 4, 2012-06 ,pp. : 280-292

Emerald Group Publishing Ltd

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Conflict as a Tool for Measuring Ethics at Workplace

By Virovere A.  

Journal of Business Ethics, Vol. 39, Iss. 1-2, 2002-08 ,pp. : 75-81

Springer Publishing Company

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Database Marketing: Strategy or Tactical Tool?

By Cooke Simon  

Marketing Intelligence & Planning, Vol. 12, Iss. 6, 1994-06 ,pp. : 4-7

Emerald Group Publishing Ltd

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