Market entry decisions in emerging economies: the choice of local intermediaries as key determinant of competitive sustainability. Examining the case of a leading MNC entering the Maghreb region

Author: Sola Davide  

Publisher: Inderscience Publishers

ISSN: 1742-7541

Source: International Journal of Trade and Global Markets, Vol.6, Iss.1, 2013-01, pp. : 51-65

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Abstract