How customer communications and interactions become digital assets and critical resources in customer engagement — An Interview with Dieter Reichert, co-founder of Censhare AG

Author： Reichert Dieter  

Publisher： Palgrave Macmillan Ltd

ISSN： 1743-6559

Source： Journal of Digital Asset Management, Vol.6, Iss.4, 2010-08, pp. : 232-242

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