Online communities serving the consumer/producer: observations from the study of a fantasy world

Author： Boulaire Christele   Graf Raoul   Guelmami Raja  

Publisher： Emerald Group Publishing Ltd

ISSN： 1750-5933

Source： Direct Marketing: An International Journal, Vol.2, Iss.4, 2008-10, pp. : 199-220

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Rediscovering consumer-producer involvement: A network perspective on fair trade marketing

By Alexander Andrew   Nicholls Alex  

European Journal of Marketing, Vol. 40, Iss. 11-12, 2006-11 ,pp. : 1236-1253

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Pianos for the People: From Producer to Consumer in Britain, 1851-1914

By Carnevali Francesca   Newton Lucy  

Enterprise and Society, Vol. 14, Iss. 1, 2013-03 ,pp. : 37-70

Oxford University Press

Access to resources Recommend Favorite

Online consumer communities and their value to new product developers

By Pitta Dennis A.   Fowler Danielle  

Journal of Product and Brand Management, Vol. 14, Iss. 5, 2005-08 ,pp. : 283-291

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Serving the Euro-consumer: a marketing challenge or a case for intervention?

By Schmidt Ruth A  

Marketing Intelligence & Planning, Vol. 14, Iss. 5, 1996-05 ,pp. : 14-19

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Telepresence and fantasy in online apparel shopping experience

By Song Kun   Fiore Ann Marie   Park Jihye  

Journal of Fashion Marketing and Management, Vol. 11, Iss. 4, 2007-09 ,pp. : 553-570

Emerald Group Publishing Ltd

Access to resources Recommend Favorite