The influence of the relational marketing paradigm on the governance structure of the novel channel format named social franchising: an explorative qualitative analyses of four social franchises from the UK

Author： Zafeiropoulou Fiori A.   Koufopoulos Dimitrios N.  

Publisher： Inderscience Publishers

ISSN： 2043-8257

Source： International Journal of Social Entrepreneurship and Innovation, Vol.1, Iss.4, 2012-01, pp. : 404-418

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