Author: West P.M.
Publisher: Springer Publishing Company
ISSN: 0923-0645
Source: Marketing Letters, Vol.10, Iss.3, 1999-08, pp. : 285-300
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Embedding strategic social marketing in Fire and Rescue services
Social Business, Vol. 2, Iss. 4, 2012-12 ,pp. :
Avoiding last orders: How wine can rescue Britain's pubs
Strategic Direction, Vol. 26, Iss. 9, 2010-08 ,pp. :
Disclosure, Agents, and Consumer Protection
Journal of Institutional and Theoretical Economics JITE, Vol. 167, Iss. 1, 2011-03 ,pp. :