Technology Newness and Impact of Go/No-Go Criteria on New Product Success

Author： Carbonell Pilar  

Publisher： Springer Publishing Company

ISSN： 0923-0645

Source： Marketing Letters, Vol.15, Iss.2-3, 2004-07, pp. : 81-97

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Go/no-go criteria during grocery brand development

By Stagg Chris   Saunders John   Wong Veronica  

Journal of Product and Brand Management, Vol. 11, Iss. 7, 2002-11 ,pp. : 459-482

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Product Piracy: : The Problem that Will not Go Away

By McDonald Gael   Roberts Christopher  

Journal of Product and Brand Management, Vol. 3, Iss. 4, 1994-04 ,pp. : 55-65

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Criteria for Success in New Product Development for Consumer Goods: A Comparative Study

By Howley Michael  

European Journal of Marketing, Vol. 24, Iss. 4, 1990-04 ,pp. : 55-60

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Brave new world as firms go global

By  

Strategic Direction, Vol. 18, Iss. 2, 2002-02 ,pp. : 20-22

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Project NewProd: Factors in New Product Success

By Cooper Robert G.  

European Journal of Marketing, Vol. 14, Iss. 5-6, 1993-12 ,pp. : 277-292

Emerald Group Publishing Ltd

Access to resources Recommend Favorite