Author： Cheema Amar Leszczyc Peter Bagchi Rajesh Bagozzi Richard Cox James Dholakia Utpal Greenleaf Eric Pazgal Amit Rothkopf Michael Shen Michael Sunder Shyam Zeithammer Robert
Publisher： Springer Publishing Company
ISSN： 0923-0645
Source： Marketing Letters, Vol.16, Iss.3-4, 2005-12, pp. : 401-413
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