The Firm's Management of Social Interactions

Author： Godes David Mayzlin Dina Chen Yubo Das Sanjiv Dellarocas Chrysanthos Pfeiffer Bruce Libai Barak Sen Subrata Shi Mengze Verlegh Peeter

Publisher： Springer Publishing Company

ISSN： 0923-0645

Source： Marketing Letters, Vol.16, Iss.3-4, 2005-12, pp. : 415-428

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