Isolating the geodemographic characterisation of retail format choice from the effects of spatial convenience

Author: González-Benito Óscar   Bustos-Reyes César   Muñoz-Gallego Pablo  

Publisher: Springer Publishing Company

ISSN: 0923-0645

Source: Marketing Letters, Vol.18, Iss.1-2, 2007-06, pp. : 45-59

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