Customer Relationship Management (CRM) in financial services

Author: Peppard J.  

Publisher: Elsevier

ISSN: 0263-2373

Source: European Management Journal, Vol.18, Iss.3, 2000-06, pp. : 312-327

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract