Can Distribution Channels Explain Differences in Marketing and Sales Performance Measurement Systems?

Author: Loning H.   Besson M.  

Publisher: Elsevier

ISSN: 0263-2373

Source: European Management Journal, Vol.20, Iss.6, 2002-12, pp. : 597-609

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract