Creating Customer Value Through Strategic Marketing Planning - a Management Approach Edwing J Nijssen, Ruud T Frambach, Kluwer Academic Publishers, 2000, pp. 152. £56.00.

Author： Moutinho L.  

Publisher： Elsevier

ISSN： 0263-2373

Source： European Management Journal, Vol.20, Iss.6, 2002-12, pp. : 710-711

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