Creating value through brands: the ZESPRITM kiwi fruit case

ISSN： 0007-070X

Source： British Food Journal, Vol.103, Iss.6, 2001-06, pp. : 383-399

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Creating value through cooperation: An investigation of farmers' markets in New Zealand

By Lawson Rob Guthrie John Cameron Alan Fischer Wolfgang Chr.

British Food Journal, Vol. 110, Iss. 1, 2008-01 ,pp. : 11-25

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Effect of long-term cold storage on physicochemical attributes and bioactive components of kiwi fruit cultivars

CyTA - Journal of Food, Vol. 12, Iss. 4, 2014-10 ,pp. : 360-368

Taylor & Francis Ltd

Access to resources Recommend Favorite

Marketing food brands in Italy: a case study approach

By Pratesi Carlo Alberto

British Food Journal, Vol. 104, Iss. 6, 2002-06 ,pp. : 413-464

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Antioxidants ‐ the case for fruit and vegetables in the diet

By Rice-Evans Catherine Miller Nicholas J.

British Food Journal, Vol. 97, Iss. 9, 1995-10 ,pp. : 35-40

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Customer perceptions of services brands: a case study of J.D. Wetherspoons

By Jones Peter Shears Peter Hillier David Clarke-Hill Colin

British Food Journal, Vol. 104, Iss. 10, 2002-11 ,pp. : 845-854

Emerald Group Publishing Ltd

Access to resources Recommend Favorite