Finding uncontested markets for European fruit and vegetables through applying the Blue Ocean Strategy

Author: Wubben Emiel F.M.   Düsseldorf Simon   Batterink Maarten H.  

Publisher: Emerald Group Publishing Ltd

ISSN: 0007-070X

Source: British Food Journal, Vol.114, Iss.2, 2012-02, pp. : 248-271

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Abstract