A new model for assessment fast food customer behavior case study: An Iranian fast-food restaurant

Author： Momtaz Niyoosha Jafari   Alizadeh Somayeh   Vaghefi Mahyar Sharif  

Publisher： Emerald Group Publishing Ltd

ISSN： 0007-070X

Source： British Food Journal, Vol.115, Iss.4, 2013-04, pp. : 601-613

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