Co-branding in Europe

ISSN： 0265-2323

Source： The International Journal of Bank Marketing, Vol.14, Iss.6, 1996-06, pp. : 36-40

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Co-branding as a new competitive weapon

Strategic Direction, Vol. 18, Iss. 10, 2002-10 ,pp. : 31-33

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Food service franchisors and their co-branding methods

By Young Joyce A Hoggatt Casondra D Paswan Audhesh K

Journal of Product and Brand Management, Vol. 10, Iss. 4, 2001-08 ,pp. : 218-227

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Revisiting perceptual fit in co-branding applications

By Thompson Kenneth Strutton David

Journal of Product and Brand Management, Vol. 21, Iss. 1, 2012-02 ,pp. : 15-25

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Co-branding in advertising: developing effective associations

By Grossman Randi Priluck

Journal of Product and Brand Management, Vol. 6, Iss. 3, 1997-03 ,pp. : 191-201

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Co-branding: brand equity and trial effects

By Washburn Judith H Till Brian D Priluck Randi

Journal of Consumer Marketing, Vol. 17, Iss. 7, 2000-07 ,pp. : 591-604

Emerald Group Publishing Ltd

Access to resources Recommend Favorite