Market segmentation in the Indonesian banking sector: the relationship between demographics and desired customer benefits

Author: Alfansi Lizar   Sargeant Adrian  

Publisher: Emerald Group Publishing Ltd

ISSN: 0265-2323

Source: The International Journal of Bank Marketing, Vol.18, Iss.2, 2000-02, pp. : 64-74

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content