Exploring how garment firms choose international sourcing- and sales-country markets

By Swoboda Bernhard   Foscht Thomas   III Cesar Maloles   Schramm-Klein Hanna  

Journal of Fashion Marketing and Management, Vol. 13, Iss. 3, 2009-07 ,pp. : 406-430

Emerald Group Publishing Ltd

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Brand leaders and me-too alternatives: how do consumers choose?

By Quintal Vanessa   Phau Ian  

Marketing Intelligence & Planning, Vol. 31, Iss. 4, 2013-06 ,pp. : 367-387

Emerald Group Publishing Ltd

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How consumers choose a financial institution: decision-making criteria and heuristics

By Lee Jinkook   Marlowe Julia  

The International Journal of Bank Marketing, Vol. 21, Iss. 2, 2003-03 ,pp. : 53-71

Emerald Group Publishing Ltd

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A study of bank selection decisions in Singapore using the Analytical Hierarchy Process

By Ta Huu Phuong   Har Kar Yin  

The International Journal of Bank Marketing, Vol. 18, Iss. 4, 2000-04 ,pp. : 170-180

Emerald Group Publishing Ltd

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Factors influencing Malaysian bank customers to choose Islamic credit cards: Empirical evidence from the TRA model

By Amin Hanudin  

Journal of Islamic Marketing, Vol. 4, Iss. 3, 2013-09 ,pp. : 245-263

Emerald Group Publishing Ltd

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