Coping with hypercompetition in the financial services industry in Thailand: environmental scanning practices of leaders and followers

Author: Ngamkroeckjoti Chittipa   Johri Lalit M  

Publisher: Emerald Group Publishing Ltd

ISSN: 0265-2323

Source: The International Journal of Bank Marketing, Vol.21, Iss.6-7, 2003-10, pp. : 359-368

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Abstract