The saliency and significance of generic identity: an explanatory study of UK building societies

ISSN： 0265-2323

Source： The International Journal of Bank Marketing, Vol.23, Iss.4, 2005-06, pp. : 334-348

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Branding in UK banks and building societies: a relationship approach

By Farquhar Jillian Dawes

Journal of Strategic Marketing, Vol. 19, Iss. 1, 2011-02 ,pp. : 43-56

Routledge Ltd

Access to resources Recommend Favorite

A study of entrepreneurial brand building in the manufacturing sector in the UK

By Boyle Emily

Journal of Product and Brand Management, Vol. 12, Iss. 2, 2003-04 ,pp. : 79-93

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The brand images of tourism destinations: a study of the saliency of organic images

By Hankinson Graham

Journal of Product and Brand Management, Vol. 13, Iss. 1, 2004-01 ,pp. : 6-14

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The Influence of Environmental Change on the Marketing Practices of Building Societies

By Edgett Scott Thwaites Des

European Journal of Marketing, Vol. 24, Iss. 12, 1990-12 ,pp. : 35-47

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Marketing information systems in smaller building societies

By Kitchen Philip J Dawes Jillian F

The International Journal of Bank Marketing, Vol. 13, Iss. 8, 1995-08 ,pp. : 3-9

Emerald Group Publishing Ltd

Access to resources Recommend Favorite