Segmenting the non-adopter category in the diffusion of internet banking

Author： Lee Eun-Ju   Kwon Kyoung-Nan   Schumann David W  

Publisher： Emerald Group Publishing Ltd

ISSN： 0265-2323

Source： The International Journal of Bank Marketing, Vol.23, Iss.5, 2005-05, pp. : 414-437

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