The effect of User's Informational-Based Readiness on innovation acceptance

Author： Zolait Ali Hussein Saleh   Mattila Minna   Sulaiman Ainin  

Publisher： Emerald Group Publishing Ltd

ISSN： 0265-2323

Source： The International Journal of Bank Marketing, Vol.27, Iss.1, 2009-01, pp. : 76-100

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