Exploring customer switching intentions through relationship marketing paradigm

Author： Kaur Gurjeet   Sharma R.D.   Mahajan Neha  

Publisher： Emerald Group Publishing Ltd

ISSN： 0265-2323

Source： The International Journal of Bank Marketing, Vol.30, Iss.4, 2012-06, pp. : 280-302

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Relationship marketing and customer loyalty

By Ndubisi Nelson Oly  

Marketing Intelligence & Planning, Vol. 25, Iss. 1, 2007-02 ,pp. : 98-106

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Keep asking the customer: Dagbladet Børsen increase customer loyalty through relationship marketing

By  

Strategic Direction, Vol. 20, Iss. 9, 2004-09 ,pp. : 24-26

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Improving customer relationship management through database/Internet marketing: A theory-building action research project

By O'Leary Chris   Rao Sally   Perry Chad  

European Journal of Marketing, Vol. 38, Iss. 3-4, 2004-03 ,pp. : 338-354

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Relationship marketing and privacy: exploring the thresholds

By Long George   Hogg Margaret K   Hartley Mary   Angold Steven J  

Journal of Marketing Practice: Applied Marketing Science, Vol. 5, Iss. 1, 1999-01 ,pp. : 4-20

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Exploring relationship marketing in membership associations

By Vincent Nathan A.   Webster Cynthia M.  

European Journal of Marketing, Vol. 47, Iss. 10, 2013-09 ,pp. : 1622-1640

Emerald Group Publishing Ltd

Access to resources Recommend Favorite