Perspectives on the European marketing strategy of US multinationals

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.10, Iss.5, 1993-12, pp. : 240-256

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

International direct marketing strategies: a US-European comparison

By Iyer Ramesh T Hill John S

European Journal of Marketing, Vol. 30, Iss. 3, 1996-03 ,pp. : 65-83

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Marketing Standardisation by Multinationals in an Emerging Market

By Ozsomer Aysegul Bodur Muzaffer Cavusgil S. Tamer

European Journal of Marketing, Vol. 25, Iss. 12, 1991-12 ,pp. : 50-64

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Place-based marketing and regional branding strategy perspectives in the California wine industry

By Bruwer Johan Johnson Ray

Journal of Consumer Marketing, Vol. 27, Iss. 1, 2010-01 ,pp. : 5-16

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Make mine the venison: Marketing strategy puts deer on the top US tables

Strategic Direction, Vol. 21, Iss. 9, 2005-09 ,pp. : 12-14

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The Future US Business Environment with Strategic Marketing Implications for European Exporters

By Akhter Syed H. Laczniak Gene R.

European Journal of Marketing, Vol. 23, Iss. 5, 1989-05 ,pp. : 58-74

Emerald Group Publishing Ltd

Access to resources Recommend Favorite