Author： Sasieni Maurice W.
Publisher： Emerald Group Publishing Ltd
ISSN： 0309-0566
Source： European Journal of Marketing, Vol.13, Iss.4, 1993-12, pp. : 194-198
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Access to resources
Recommend
Advertising value and advertising processing
By Ducoffe Robert H. Curlo Eleonora
Journal of Marketing Communications, Vol. 6, Iss. 4, 2000-12 ,pp. :
By Shankar Avi
Journal of Marketing Communications, Vol. 5, Iss. 1, 1999-03 ,pp. :
Journal of Marketing Communications, Vol. 14, Iss. 4, 2008-09 ,pp. :
By Kung Mui Monroe Kent B Cox Jennifer L
Journal of Product and Brand Management, Vol. 11, Iss. 5, 2002-09 ,pp. :