Author： Barnhill J.A. Lawson W.M.
Publisher： Emerald Group Publishing Ltd
ISSN： 0309-0566
Source： European Journal of Marketing, Vol.14, Iss.1, 1993-12, pp. : 50-60
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Toward a theory of marketing strategy
By Udell Jan G.
European Journal of Marketing, Vol. 2, Iss. 4, 1968-12 ,pp. :
Access to resources
Recommend
Achieving power in adverse modern markets: the drive to innovate
The Marketing Review, Vol. 7, Iss. 2, 2007-07 ,pp. :
SYSTEMS OF SOCIAL CHANGE: TOWARD A MODERN SYNTHESIS
Social Marketing Quarterly, Vol. 8, Iss. 2, 2002-06 ,pp. :