Conjoint Measurement for Marketing Management

Author： Antilla M.   Heuvel R.R. van den   Moller K.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.14, Iss.7, 1993-12, pp. : 397-408

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

A User's Guide to Conjoint Measurement in Marketing

By Fenwick Ian  

European Journal of Marketing, Vol. 12, Iss. 2, 1993-12 ,pp. : 203-211

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Marketing management and marketing research

By Levy Sidney J.  

Journal of Marketing Management, Vol. 28, Iss. 1-2, 2012-02 ,pp. : 8-13

Routledge Ltd

Access to resources Recommend Favorite

Marketing a consumer durable brand in Malaysia: a conjoint analysis and market simulation

By Ong Fon Sim   Kitchen Philip J.   Chew Shih Shiuan  

Journal of Consumer Marketing, Vol. 27, Iss. 6, 2010-09 ,pp. : 507-515

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Timings and trade-offs in the marketing of higher education courses: a conjoint approach

By Moogan Yvonne J   Baron Steve   Bainbridge Steve  

Marketing Intelligence & Planning, Vol. 19, Iss. 3, 2001-03 ,pp. : 179-187

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Marketing as promise management: regaining customer management for marketing

By Grönroos Christian  

The Journal of Business and Industrial Marketing, Vol. 24, Iss. 5-6, 2009-06 ,pp. : 351-359

Emerald Group Publishing Ltd

Access to resources Recommend Favorite