An Understanding of Marketing Strategy

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.18, Iss.6-7, 1993-12, pp. : 90-103

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

An Understanding of Marketing Strategy

By Greenley Gordon E.

European Journal of Marketing, Vol. 23, Iss. 8, 1989-08 ,pp. : 45-58

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Turf wars: what the intraorganisational conflict literature may contribute to our understanding of marketing strategy implementation

By Smith Brian David

Journal of Strategic Marketing, Vol. 19, Iss. 1, 2011-02 ,pp. : 25-42

Routledge Ltd

Access to resources Recommend Favorite

Relationalism in marketing channels and marketing strategy

By Paswan Audhesh K. Blankson Charles Guzman Francisco

European Journal of Marketing, Vol. 45, Iss. 3, 2011-04 ,pp. : 311-333

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Intercontinental comparisons in marketing strategy

By Wright Len Tiu

International Marketing Review, Vol. 18, Iss. 3, 2001-06 ,pp. : 344-354

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Marketing Strategy Typologies in Hungary

By Hooley Graham J. Beracs Jozsef Kolos Krizstina

European Journal of Marketing, Vol. 27, Iss. 11-12, 1993-12 ,pp. : 80-101

Emerald Group Publishing Ltd

Access to resources Recommend Favorite