Defining Marketing: A Market-Oriented Approach

By Grönroos Christian  

European Journal of Marketing, Vol. 23, Iss. 1, 1989-01 ,pp. : 52-60

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Market-oriented sustainability: a conceptual framework and propositions

By Crittenden Victoria  

Journal of the Academy of Marketing Science, Vol. 39, Iss. 1, 2011-02 ,pp. : 71-85

Springer Publishing Company

Access to resources Recommend Favorite

Overcoming the barriers to market-oriented product development

By Biemans Wim G   Harmsen Hanne  

Journal of Marketing Practice: Applied Marketing Science, Vol. 1, Iss. 2, 1995-02 ,pp. : 7-25

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Cultural domination: the key to market-oriented culture?

By Harris Lloyd C  

European Journal of Marketing, Vol. 32, Iss. 3-4, 1998-03 ,pp. : 354-373

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Action research reviewed: a market-oriented approach

By Ballantyne David  

European Journal of Marketing, Vol. 38, Iss. 3-4, 2004-03 ,pp. : 321-337

Emerald Group Publishing Ltd

Access to resources Recommend Favorite