Author： Piercy Nigel
Publisher： Emerald Group Publishing Ltd
ISSN： 0309-0566
Source： European Journal of Marketing, Vol.20, Iss.1, 1993-12, pp. : 5-15
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Marketing Asset Accounting: The Way Forward?
By Piercy Nigel
European Journal of Marketing, Vol. 20, Iss. 1, 1993-12 ,pp. :
Access to resources
Recommend
Accounting for Marketing Assets
European Journal of Marketing, Vol. 20, Iss. 1, 1993-12 ,pp. :
The marketing / accounting interface
By Roslender Robin Wilson Richard M. S.
Journal of Marketing Management, Vol. 24, Iss. 7-8, 2008-09 ,pp. :