Motives must be Differentiated from Needs, Drives, Wants: Strategy Implications

Author: Mahatoo Winston H.  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.23, Iss.3, 1989-03, pp. : 29-36

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract