Cross-cultural advertising in Europe: An empirical survey of television advertising in France and the UK

By Whitelock Jeryl   Rey Jean-Christophe  

International Marketing Review, Vol. 15, Iss. 4, 1998-04 ,pp. : 257-276

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Evaluating the green advertising practices of international firms: a trend analysis

By Leonidou Leonidas C.   Leonidou Constantinos N.   Palihawadana Dayananda   Hultman Magnus  

International Marketing Review, Vol. 28, Iss. 1, 2011-02 ,pp. : 6-33

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The international advertising practices of multinational companies: A content analysis study

By Harris Greg   Attour Suleiman  

European Journal of Marketing, Vol. 37, Iss. 1-2, 2003-02 ,pp. : 154-168

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Divergent representational practices in advertising and consumer research: some thoughts on integration

By Hackley Chris  

Qualitative Market Research: An International Journal, Vol. 6, Iss. 3, 2003-06 ,pp. : 175-183

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Is it Necessary to Adapt Advertising Appeals for National Audiences in Western Europe?

By Hoeken Hans   Starren Marianne   Nickerson Catherine   Crijns Rogier   Brandt Corine van den  

Journal of Marketing Communications, Vol. 13, Iss. 1, 2007-03 ,pp. : 19-38

Routledge Ltd

Access to resources Recommend Favorite