Measuring Channel Sensitivities to New Industrial Service Designs: Managerial Implications

Author： Sanderson R. Hedley   Brodie Roderick J.   Woodside Arch G.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.23, Iss.4, 1989-04, pp. : 50-59

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