Perceptions of the Societal Marketing Concept

Author: Abratt Russell   Sacks Diane  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.23, Iss.6, 1989-06, pp. : 25-33

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract