Brand Pricing in a Recession

Author： Chernatony Leslie de Knox Simon Chedgey Mark

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.26, Iss.2, 1992-02, pp. : 5-14

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Seizing the initiative: Brand building during a recession

Strategic Direction, Vol. 25, Iss. 3, 2009-02 ,pp. : 5-8

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Pricing strategies and firm performances under alliance brand

By Yan Ruiliang

Journal of Product and Brand Management, Vol. 18, Iss. 3, 2009-05 ,pp. : 226-232

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Replication of Pricing Effects on Brand Choice Behaviour

By Motes William H.

European Journal of Marketing, Vol. 21, Iss. 1, 1993-12 ,pp. : 14-25

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Partitioned Pricing in Advertising: Effects on Brand and Retailer Attitudes

By Hwai Lee Y. Yuen Han C.

Marketing Letters, Vol. 13, Iss. 1, 2002-02 ,pp. : 27-40

Springer Publishing Company

Access to resources Recommend Favorite

The effect of an audit firm's brand on security pricing

By Pratoomsuwan Thanyawee

International Journal of Emerging Markets, Vol. 7, Iss. 4, 2012-09 ,pp. : 430-442

Emerald Group Publishing Ltd

Access to resources Recommend Favorite