Constraints on the Adoption of the Marketing Concept: The Case of the Former Soviet Union

Author： Ennew Christine T.   Filatotchev Igor   Wright Mike   Buck Trevor W.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.27, Iss.11-12, 1993-12, pp. : 21-34

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