Marketing in Romania: The Challenges of the Transition from a Centrally-planned Economy to a Consumer-oriented Economy

Author： Lascu Dana-Nicoleta   Manrai Lalita A.   Manrai Ajay K.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.27, Iss.11-12, 1993-12, pp. : 102-120

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