A Comparative Analysis of New Product Programmes: : European versus North American Companies

Author: Kleinschmidt E.J.  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.28, Iss.7, 1994-07, pp. : 5-29

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract