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Emerald Group Publishing Ltd

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The value drivers of high-tech consumer products

By Munnukka Juha   Jarvi Pentti  

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The price-category effect and the formation of customer value of high-tech products

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Journal of Consumer Marketing, Vol. 29, Iss. 4, 2012-06 ,pp. : 293-301

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High-tech, innovative products: identifying and meeting business customers' value needs

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The Journal of Business and Industrial Marketing, Vol. 24, Iss. 3-4, 2009-03 ,pp. : 182-197

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A consideration of the roles of business intelligence and e-business in management and marketing decision making in knowledge-based and high-tech start-ups

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Qualitative Market Research: An International Journal, Vol. 7, Iss. 1, 2004-03 ,pp. : 48-57

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